How a Regional Distributor Built a Year-Round Pest Control Category with Mosalogic

A regional distributor in your market had been selling pest control products for years – mostly as short, price-driven seasonal promotions. Each spring and summer, they brought in a few sprays and simple devices, ran heavy discounts, and watched the category go quiet again when the weather cooled down.

The distributor wanted to build a more resilient business:

• Create a more premium, differentiated assortment beyond generic sprays.
• Reduce reliance on deep discounts and price wars.
• Turn pest control into a year-round category, not just a short promotion.

That is when they started working with Mosalogic as a category and manufacturing partner.

1. From One-Off SKUs to a Device plus Refill System

Instead of adding one more seasonal SKU, the distributor chose to introduce a system built around Mosalogic products:

• Indoor UV devices for mosquitoes and flying insects.
• Kitchen-focused traps for fruit flies and similar problems that appear year-round.
• Refills and consumables designed for regular replacement.

This matched real shopper behavior: pests do not appear only once a year, and customers prefer to stay with a brand that works for them. Devices attract attention; refills create predictable, recurring revenue.

2. De-Risking Expansion with Low Trial MOQs

The distributor’s retail customers were cautious about new product types. Inventory risk was a major concern. Mosalogic addressed this by offering low trial MOQs for key SKUs, allowing stores to:

• Test devices and refills together without overcommitting.
• Evaluate performance against existing pest control offerings.
• Learn which pests and price points resonated in their local market.

Lower entry risk made retail buyers more willing to allocate shelf space and online visibility to the new category.

3. Building a Simple Seasonal Calendar

Next, the distributor and Mosalogic created a straightforward seasonal calendar:

• Early season: focus on indoor flying insects and fruit flies, with compact devices and starter bundles near seasonal aisles.
• Peak season: hero UV mosquito and fly devices highlighted in-store and online, with clear messaging about chemical-free, low-odor, family-friendly benefits.
• Cooler months: a shift toward rodents, cockroaches, mites, termites, and ants – pests that matter when people spend more time indoors.

By planning the year in advance, the distributor could talk to retail buyers about how pest control contributes to the category all year, not just for a few weeks.

4. Making the Category Easy to Understand

For many shoppers, modern UV-based and non-chemical pest control devices are still new. Mosalogic supported the distributor with:

• Clear packaging and claims that highlight safety, non-toxic operation, and real use cases inside the home.
• Retail assets such as shelf layouts and display ideas that make the assortment easy to shop.
• Online content for product listings, including imagery and benefit breakdowns.

This made it easier for retail customers to list, promote, and sell the products across channels.

5. Managing Pest Control as a Living Category

The transformation did not end after the first shipment. The distributor continued to work with Mosalogic on:

• Sell-through reviews to identify best-sellers by region and channel.
• Price-health checks to reduce unnecessary discounting and protect margins.
• Assortment adjustments, such as adding refills, multipacks, or complementary SKUs where demand was strong.

Pest control shifted from a once-a-year order to a managed category with ongoing optimization.

6. What Changed for the Distributor

Over time, the distributor saw several important shifts:

• Retail buyers began to see pest control as a strategic category instead of a short promotion.
• Devices plus refills created a more predictable, recurring revenue stream.
• The assortment moved away from purely price-driven sprays toward safer, design-led solutions that fit modern homes.

Most importantly, the distributor now had a clear story to bring to new retail accounts:

“We are not just offering another insect spray. We are offering a system of devices and refills, backed by a partner that understands category growth, compliance, and year-round shopper needs.”

7. What This Means for Your Business

If you are a distributor or retailer who wants to move beyond one-off seasonal promotions, this approach can work for you too:

• Start with a core device plus refill combination tailored to your region.
• Use low trial MOQs to test in key stores or online channels.
• Plan a simple seasonal calendar instead of treating pest control as a one-time event.
• Leverage Mosalogic’s partner support and category guidance to refine your assortment over time.

Interested in building a more resilient pest control category for your customers? Reach out to the Mosalogic team to discuss your region, channels, and the right starter assortment for your market.